Webinar for Program Providers

SEO 101: The Basics & How You Can Get Started Today

Tuesday, February 13th, 10:00 a.m. PT / 1:00 p.m. ET

Presented by Ken Applin

Search Engine Optimization (SEO) is the proven method for achieving higher search result rankings in Google and other search engines.  Ranking higher on keywords used commonly by your audience means more traffic is driven to your website, resulting in more conversions.  In this session, we will discuss real-world best practices that can drive these successes.  Topics that will be covered include:

  • How people search: know your audience
  • Search engines: their purpose in life
  • SEO: what you need to know
  • SEO tactics: how to win against your competition

To watch this webinar, please complete the form on the right.


About the Presenter

With over 20 years of digital marketing experience, Ken Applin is an SEO Subject Matter Expert specializing in multi-market and International Search.  Ken currently provides consulting services via his own company, Action SEO, located in Portland, OR. Ken’s previous experience includes his 5-year role as Director of Search for Lionbridge Technologies, the largest translation and localization company in the world, as well as 12 years with Proctor & Gamble where he served as the company’s Global Search Service Manager for all P&G Brands, following his success as a Digital Marketing Manager for the Pet Food Division.