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Webinar for Schools

Leading Through Communication in Times of Crisis 

Presented by Rick J. Kaufman, APR

If the top priority in a crisis is public safety, then the top objective for crisis communication should be to prevent harm to stakeholders. Crisis communication is a critical function that can make the difference between quickly resolving the situation and it becoming a nightmare with long-term repercussions.

This webinar will explore best practices to manage a crisis, key messaging, timing and use of communication channels, including social media.

About the Guest Speaker

Rick J. Kaufman, APR is the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools and a nationally respected crisis management consultant, trainer and author (Complete Crisis Communication Management Manual for Schools).

About Peachjar's Webinar Series

Peachjar is committed to providing school communication professionals with opportunities to learn how to effectively utilize digital marketing in their schools. Each month, we host a webinar and invite both subject matter experts and school district leaders who are influential and knowledgeable on the topic. If you have a topic you would like to see us cover, let us know!